Thursday 9 March 2017

What is a Response Mechanism?

A response mechanism is a way to find out how your audience has responded to the message you have put out on your flyer. This could be in the form of a coupon, where the audience could pick up the leaflet read what the conditions are, and then use the coupon after doing all the conditions. This shows me as a creator that I have done the right thing and that my audience find it easy to understand the conditions I have set out for them to make the coupon valid.

Another could be using a QR code on the leaflet that the audience could scan with their phone to find out the latest updates to museum and what events are being held their at the moment. People would find this extremely useful and it is very easy to track who is using the QR codes by looking at analytics on your website. 

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