Audience for Flyer

The audience that I am going to be aiming to attract will probably be tourists, this is because tourists come to bath everyday in big quantities and this means that we have a better chance at getting a few more people than in other areas. Tourist are also constantly on the look for interesting things to do so if we can somehow make it more appealing to them then we will be doing great. In the tourist group the age range I am going to focus the flyer on most will have to be the adult/ old adult age range. This is because this age range is more likely to go to museums than any other age group. The teenage/ young adult age range is the worst statist wise, so I feel like it smart to just appeal to an audience that is already interested.

The map would probably be the main place of improvement for the flyer due to it being the only easily accessible way to find out when the museum is. It has to fit with the overall theme of the flyer and need to be clear to the audience. I think setting the start point of the map to the tourist center in Bath is a smart way to do things, almost any tourist would go there for information and this would probably be the main place where flyers are picked up the most.

One way you can measure whether the new flyer worked is by seeing how many flyers are taken in the span of a week or a month. You can also see if the number of people who go into the museum rises after the release of the flyer, I think releasing the flyer at a normal time for the museum is also very key here, if you were to release the flyer when the museum is free to locals, this would give us an inaccurate reading for the statistics. 

You could also add a little section on the flyer that asks the audience to go onto a survey online that when answer would give them an offer off there visit. The survey could ask questions like, ‘Was the flyer useful?’ or ‘How easy was it to use the map provided?’ I think engaging the audience while still getting information back on whether the flyer is helping is a great idea, people love getting discounts and if the survey isn’t much hassle to fill out then people would totally do it. Most tourist have access to the internet as well, and if they struggle at the English language we could have a filter on the page that translates everything for them.