YouTube is a video sharing website that was founded in 2005 by three men. One year later due to the success of YouTube the company Google bought the rights to the website and is still owned by them today.
Research:
Research:
- Channels that appeal to the younger generation seem to be dominating the charts.
- Channels ran by companies are also dominating the charts for the most popular YouTube channels - It would be wise to have a link with a company when making a channel.
- Vevo is the world's leading all-premium music video and entertainment platform with over 4 billion monthly views globally.
- Music is the most watched genre on YouTube
- All channels ran by one person are usually in a partnership with another company. - Again it would be wise to link with another company
- YouTube engagement across genders is 58% male and 42% female. - Make sure that your videos are appealing to all genders
- 77% of users are under 35-years old, while 58% of all users are male. - Content that a younger audience can relate to would benefit how many people watch your YouTube channel
- Average length of a YouTube video is 4 minutes and 12 seconds. - The shorter you have you video the better.
- YouTube is the most popular video when it comes to blogging with 81.9% of total embedded and linked videos; followed by Vimeo (8.8%), Daily Motion (4%) and MySpace (1.1%).
- YouTube is very popular on phone and tablets and it takes up more than half of YouTube views overall. - May want to always keep in mind that you have to ensure your video is tablet/ phone ready (easy to read on small screens)
- When events happen for example the wrestling Summer Slam that happened last month, this can effect the amount of views a channels gets, in this instance it would be WWE.
Links to where I found the research:
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