Glossary

Glossary

Connotation - A feeling that a word gives to a person

SMART Target - A goal that we set ourselves

Media Text - Anything Media based e.g. Newspaper, Adverts, Television Program Magazines etc.

Demographic - Target Audience e.g. Age, Gender, Where they live, Wealth

Linguistic - Language form, meaning and language in context (mothership and teleporters)

Visual/Technical - shots, angles, structure of scenes and lighting (close up, long shot and medium shot)

Symbolic -  Representations, stereotypes in text/films (Space, robots and space ships)

Male Gaze - Something that is used to appeal to the male audience usually something about women

Star Theory - When a character is made to appeal to the target audience
Commodity - A character is played by a famous actor that the audience is likely to know
Ideology - A characters that has a goal that they want to achieve
Primary Research - New research that you have carried out yourself that cannot be found anywhere else.
Secondary Research - Research that you have found from another source that is not your own.
Public Relations - The relationship between the Media and the audience.
Marketing Mix - The tactics that the company uses to try and appeal its product to its audience or to a new type of audience. This can also be used to promote their brand.
Brand Guidelines - The way or style a company promotes it's brand.