Primary Research

What is primary research?

Primary research is new information you have carried out yourself that cannot be found anywhere else. The information can be found through questionnaires, surveys and interviews, all affective in there own ways. 

What are the negatives and the positives of both types of research?

Primary research is effective because it allows you to find the specific information you may need for a task, sometimes secondary research can be unreliable, for example the source where you may get your information may be false and not true. So by doing your own primary research can ensure that you get reliable useful information. Sometimes there might not be any secondary research available, doing your own primary research ensures that you get the information you need. However primary research can have some negative effects, for example like with my questionnaire more people my age (e.g 16-20) answered the questions so I did not have access to a lot of results from different age ranges. Only forty people answered my questionnaire meaning that I did not have access to lots of results meaning that my questionnaire was not as accurate as it could have been. These are the sorts of areas where secondary research excels because they have the chance to get to a wide amount of people that are all a variety of ages. The secondary research could have been done a long time ago where the results would have been different to how they would be today, by doing your own primary research you can make sure that you get the most up to date information as possible.

How did I construct my Questionnaire?

My questionnaire was very simple and easy to answer meaning that I managed to get a lot of information from a wide variety of people. The questions that I asked can be seen on the pictures on this blog post. I asked my questions in a particular order so that it would make sense and meant that I could get more information. e.g. My first question was, 'What is your gender?' and the question after was, 'Do you use YouTube?' this meant I could find out if more women watch YouTube that men or vise versa. There were also no multiple choice questions in my questionnaire because I only wanted to find out certain information, for example when I asked, 'What type of videos do you watch?' only giving people one choice meaning that people had to thing harder about the question and I got more specific information. Looking at the results I have got, it looks like YouTube is very popular and that people seem to enjoy it so much that they return to the site daily. More than half of the people who did the survey enjoy YouTube over Television, this may be down to the wide variety of different genres they can watch at anytime. Looking at some of my results I have found out that to have the best chance of having the most successful channel you must, be a gaming channel that uses YouTube to publish their videos. You must also upload videos daily to appeal to the audience that uses YouTube everyday.

Qualitative and Quantitate meaning

Quantitate information is numerical data that can be converted into statistics, it can be used to find out facts and find patterns in results an example of this could be the bar chart about, 'How often do you use YouTube' because its data that can be put into a numerical form.

Qualitative information is non numerical data this is usually used to uncover trends and opinions. It is also used to gain an understanding that may have been hard to see before.

Where I found the meanings of Qualitative and Quantitate!

S.M.A.R.T. Target

The Dark Knight: Hospital Scene Analysis

Power is shown almost the whole time throughout this scene. This is used because it needs to be clear on who has the power and it also allows the audience to see the perspective of the characters in this scene. Films like, 'Batman' need to make it clear who has the most power in each scene otherwise the audience would find the film hard to follow and would be confused on who has the up hand.

Camera Shot Analysis: 

In this shot you can see behind the shoulder of two face with the Joker towering over him - this is an example of the power that the Joker has over two face. Having the shot behind the shoulder of two face allows us to be put in the same position making us feel intimidated.  This shot is used more than the other shot shown below because when looking at the Joker from this angle it adds tension and mystery to the interrogation making you want to know what is going to happen to the two characters. 

This shot is completely the opposite to the last shot because we are now behind the shoulder of the dominant character. Allowing the audience to have the perspectives of both the dominant and non-dominant character, gives the audience a chance to feel how the certain characters are feeling. When the audience are put in the same position as the Joker they may feel superiority and authority.

The camera also slowly zooms in with each different shot that it changes to, showing the build up of tension and how the situation between the two characters escalate with every second. If the shot did not zoom in and just stayed at a medium shot then this scene wouldn't be as effective and wouldn't create the 'on the edge of your seat' feeling for the audience.

Expansion and Compression Designs

Expansion - Becoming larger and covering a bigger surface area, for example you could expand your home to make it bigger so you can have more things inside it.

Compression - The reduction of space and the volume of an object, for example compressing the size of your TV to make it thinner.

For the two words I have chosen I have used some of the features offered by Indesign to change how the words look. The 'compression' word has been compressed in different ways, for my first design I compressed it from above and below while for my second 'compressed' to compressed in from left and from the right. I thought this was a very effective way of showing what the word compressed meant but it made the word very hard to read. The last design I produced only included the, 'ss' in, 'Compression' I thought that this was a very interesting way of showing what compression meant.

I used the same sort of effects for expansion but I did the opposite of compression. For the first expansion I placed all of the letters close to each other but stretched them out upwards and downwards, even though it was easy to read, I did not show clearly what expansion is. My second expansion only stretched out the, 'E' while leaving all of the other letters the same width and length. I thought that this was a better improvement from before and it all seemed readable. However my last 'expansion' had a variety of expanded letters and non expanded letters and ended up not looking appealing to the eye.  

Peer Assessments and Mini Film

Why are Peer Assessments important?

Peer Assessments are where you grade another peer's piece of work based on the mark schemes. This allows the person grading your work to think hard about whether you have reached the right standards. Additionally the person grading your work gains a clearer understanding on what they have to do to meet their target meaning that they will produce better work. Having class mates peer assess each other means that feedback can be given back to the students at a quicker rate.

When marking someone else's work you need to look very closely to see if what they have wrote and the information is correct. Peer assessing improves this skill and will help you be more aware of what you are writing/doing. Peer assessments always provide good feedback that can be used to improve their work.

Mini Film

We had also got set the task to use some clips and make them into a mini film. These clips were not set in any particular order and did not have a lot of good audio, also we did not make these clips so we did not know the story behind what was going on. This gave us a chance to make our own small stories and show them to the rest of the group. It also allowed us to improve out editing skills, which I could do with! We had to cut parts out, mute the audio and change the angles at certain points meaning that we had to group all of our knowledge from the past lessons into one film.

In the opening of my scene, I switched to different angles to show how time had went by. I thought that this worked well and help the audience to understand that he was waiting at the bench for a long period of time. While the characters were talking I used the over the shoulder shot, I used this because it allows the audience to see the characters faces and their emotions. I also switched shoulders to the character that was getting spoken to so the audience could see there reaction. When one of the characters took away the other characters umbrella I decided to go back to my original shot and zoom out, so that it could be seen clearly and it gave an indication that something was going to happen.

After using all of my new knowledge to create this mini film I found out that I still struggle at trying to find the right sound/soundtrack to fit with a particular setting/scene. When it comes to shots and angles I feel like I am getting better with this and am getting the hang of it now.

Branding and my Poster Guidelines

This is a full photo of my monster but not my final piece:

What is branding?

Branding is where you create a unique image or name for a product that can be easy identifiable to a consumer. Doing this allows the creator to claim rights to there unique image or name meaning that no one else can use them without having the rights.

How have I incorporated this into my work?

When using the logo, 'The Kraken' the 'K' has to always include the horns from the monster. This is because it iconic to the film and gives it more of a unique look. The font for the logo also has to be highlighted with the pink from the colour palette, 'C0 M49 Y37 K0, R243 G157 B145' this is unique to the brand.

All of the text that is used has to be in the font, 'Charlemagne Std Bold' and the smallest font size an text can be is 18pt. Text should not touch anything else on the page, like the edges of the page or pictures, this make everything look more ordered and more professional. When it comes to typography the font, 'Charlemagne Std' only includes a Bold typeface and should be used for titles and subtitles only. The font has to be serif because this is part of branding.

When it comes to our image guidelines at least some part of the monster must be used in all types of  our advertising. The colours palette for the monster include, 'C17 M100 Y98 K8, R190 G24 B24' for the head of the monster, 'C93 M75 Y1 K0, R42 G74 B154' for the tentacles, 'C0 M0 Y0 K0, R255 G255 B255' for the torso and eyes, 'C82 M67 Y67 K89, R12 G18 B12' for the eye brows and stripes on the tail. If the torso is being used in an image the head has to be used because people could get confused with the torso being the head of the monster.

Monster Poster

My final product:

This is the final version of my monster poster, I am very happy with how it turned out. The picture is a zoom into the monsters face, I did this because it adds a sense of mystery to the poster, only seeing the monster's face makes you wonder what he looks like head to toe. I used the effect of zooming into the monsters face because there was a monsters inc poster that also used this effect and I thought it looked very interesting. The colour of my monster's head was always going to be red because of the way the head looked so because the colour red stands out I decided that if I were to zoom into the monsters head and only use that as the poster it would catch the viewers eyes. The colours used for my poster all fit well together and do not look out of place also the colours black and red have always been stereotypical of evil, blood and hate so it does give you an idea on what type of genre the movie is going to be.

In our first lesson we had to draw our own monsters for each other and use them in our poster. After we had done this we were told that we had to draw these monsters on Illustrator, we did this by using the pen tool. Most of us had never used the pen tool before so this was the first time for a lot of people. So for our second lesson we were shown how to use the pen tool correctly. It started off being very confusing and weird to use but after a some paying around with it on some pen tool games and tracing over some lines we had become very good at using the pen tool.

As I talked about briefly before, the colour scheme for my poster is very eye catching. Hierarchy is a term commonly used by graphic designers and its meaning is, 'where the viewers eyes go first'. The first thing people would look at in my poster would probably be the eyes of the monster, this is because they stand out against the other colours like the red and the black. Their eyes would probably move to the title of the film, also because the colour white stands out against the other colours. Thirdly I think the viewers eyes would either go to the date of the film or the slogan of the film. The poster is very basic and does not include a lot of information like other posters so with these two being the only information left it would only seem logical that the viewer looks at one of those two next. As mentioned earlier there is not a lot on my poster making my poster look bland and not interesting, so the text had to be made bigger to make up for this. However this worked out fine, and the text was easily readable a clear inline with the eyes and middle of the magazine. The font that I used was called, 'Charlemagne Std Bold' I used this font because it fits with the genre of the film, most fonts that try and look scary/intimidating end up looking over done or unreadable the font I use however did not.

The early stages of my poster: