Christmas Adverts

Sainsburys 
CGI was the main technique used here, it was used very effectively. However I thought that except from the christmas assets used around the house and the last 20 seconds of the advert, the narrative didn't really have a lot to do with christmas. It also doesn't really relate to Sainsbury's in anyway at all. The stereotypes used in this advert was the women crying after seeing her house burnt down, the male could have cried to in these circumstances. The message I got from this advert is that, at christmas time, everyone will be kind to each other and try to help others while in need.  

Santa's workshop
Techniqucolour and replication is used a lot throughout the mini film. Stereotypes are also used in the film, for example the little girl was scared of spiders. I thought that the colours used in the film were very nice and no colour looked out of of place, it did give of a christmas vibe. The message I got from the film is that, christmas is meant to be a joyful and musical time of year. 

The night before christmas
Techniqucolour and replication is used again but has been imporved on since the last animation. They are a bit more crisp and make more sense than they did in the Santa's toyshop film. The stereotypical smallest child is left out from the others is used in this film. The colours again looked very nice together and gave off a cheerful vibe.

Santaclaus is coming
Flash animation is used in this mini film, it is used very well and doesn't look at all junky. The animator uses black to signify darkness, this adds to the eeriness of the film and makes it scarier than it would be lit up. This battle against the stereotype, where as it shows Santa as a monster and not as a human.

Christmas comes but only once a year
The film here battles again the stereotype, instead of the children having a hassle free christmas they are presented with a problem where all of their toys are broken. Further on in the film, we see that father christmas is not real and is only a person dressed up as him. The colour is good but it is not up to the standards of Techniqucolour.