In 1961 commercial TV started being broadcasted as a result of this the industry decided to form the 'Committee of Advertising Practise' also known as CAP. One year later CAP established the ASA that's main purpose was to deal with the publics problems on advertisements.
Children Regulations:
When it comes to protecting children in advertisements the ASA take things very seriously. This is because children are very venerable when it comes to the types of content they can see.
There are many rules that adverts have to follow so that they can protect children some being, "Condoning or encouraging poor nutritional habits or an unhealthy lifestyles in children", "encouraging children to copy any practice that might be unsafe in anyway". "Collecting information from children that are under the age of 12 for marketing purposes without the consent of the child's parent or guardian" is another rule that an advertisement has to follow.
In 2012 the company 'Swizzels Matlow Ltd' had parts of their website amended and withdrawn due to what the website was advertising to its young age audience. The website had and area when the user could play a board type game where they could go to different sections and play games, watch video or look at photographs. It also included a section with "Scooby Doo" which included games and information on its products. Some of the issues with this are that, the website encouraged poor food habits while also using a character that is licensed to promote sweet that are aimed towards children. I feel like when it comes to children and bad eating habits, anything that encourages it should not be allowed to be in the public because it can effect them so badly
Where I found some of the information
Food and Drink Regulations:
The food and drink section of advertisement is also a part of advertising that the ASA take very seriously. With the rise in the amount of unhealthy people advertisement can be one of the reasons that people get led into the unhealthy lifestyle. The ASA set some rules in place to try and reduce this from happening to other people.
Some of the rules that advertisers have to stick to include; "using promotional offers in and irresponsible way", "encouraging excessive consumption of food or drink products" and "giving a misleading impression of the nutrition benefit of products".
In 2014 a TV advert for 'Benecol yogurt drink' was aired and their advert looked fine. However, the voice over in the advert said this, "Did you know two out of three adults have high cholesterol? Just like Linda here, until she discovered that … certain foods lower cholesterol. Like Benecol which is proven to lower cholesterol by up to ten per cent in just three weeks." two viewers decided to tackle this claim and were shocked to find out that the information said on the advert was misleading and did not tell the truth. The ASA also challenged whether the health claims were right, this got the same results. The advert was then taken down and future adverts have to ensure that they are not using misleading information. Misleading information is something that I have always hated with a passion when it comes to advertising, so may adverts do it and can get away with it due to the advert featuring really small text stating the truth. I feel like if an advert is not honest and you have to go out of your way to find the truth then that is not an advert that should be available to the public until it tells the whole truth.
Where I found some of the information
Media Profound influence on a 'mass audience'
Media has always had a big impact on what people think. Hyperaemic Needle theory is what this is called. If people are told something in media or shown something people are going to have a strong opinion if they broadcast there opinion people can be influenced by these things.
A few topics that the Media has influenced to a 'mass audience' can be:
- Relegion
- Space
- Award shows
Passive audiences, don't question messages
Active audiences, question messages
No comments:
Post a Comment