Colour Theory

Monochromatic 

Monochromatic colours usually are all one colour and are close to each other on the spectrum.

Analogous

Analogous colours consist of colours that are next to each other on the spectrum for example blue, green and light green. Colours like this are used to act pleasing to the eye.

Complementary

These usually consist of colours that are opposite to each other on the colour circle for example red and green. Complementary colours are usually used to stand out and are used at high contrasts to add to this effect.

Tirad

A Triadic colour scheme uses colours that are evenly spaced around the colour wheel. They tend to be quite vibrant. Triad colour schemes are carefully balanced and should always include one colour that should dominate the other two.

Communication Theories

Hypodermic needle theory is where the audience is given some information, there are two types of audience, one side is called, 'Passive Audience' this is where they accept the information they have been given and do not question it. The other is called an, 'Active Audience' these people challenge the information that they are told and are not easily influenced by what they are given. 

Maslows Hierarchy of Needs

Maslows Hierarchy of Needs consists of five stages, physiological is the bottom stage this is basically the stage that focuses on the basics human needs. Safety is the next stage, this stage looks at the safety. Love and belonging is the next stage this looks at how people treat others. Esteem is the second highest stage this stage is about how the people feel and how achievements change their attitudes. The highest stage is called, self-actualisation this focuses on peoples emotions.

Uses of Gratification Theory

There are 4 main areas around the uses of gratification theory; Entertainment and Diversion, Personal Identity, Information and surveillance and Personal relationships. Uses of gratification theory is all about how people use media and what they use it for. All of these areas mean something:

Entertainment and Diversion is used to take people out of reality, so that they can feel better or can entertain themselves. Examples of this could be; TV, Cinemas or Books this is because all of these types of media Entertain people and take them feel different.

Personal Identity is where a piece of media shows things about you.  This can be used to bond with others due to them sharing a lot of their information or it can be used to show yourself to others for job reasons. Examples of this can be; Facebook, Twitter, LinkedIn and Instagram and blogs.

Information and Surveillance this is used in the media to get information to other people. This can be through facts, important information and knowledge. By allowing others to see the content on the media they gain a wider perspective on the world and the things around them examples of this can be, documentaries, books and advertisements.

Personal Relationships this is all about getting to know others. Types of media that allow people to communicate and strengthen their relationships. This is similar to Personal Identity due to them both resulting in communication, examples of this can be, Facebook, Twitter, Snapchat.

Moods

Stressed: Logic

Happy: Kendrick Lamar

Sad: Chance the Rapper

Buttons

One of our lessons with Steve was all about buttons and about how to emplent them into our pieces of work. We were shown how to do it by Steve and were also give a step by step guide just in case we had forgotten what we had to do. I thought that it was a very cool new technique, however it was a technique was very hard to learn, I remember having to refer back to the guide many times and if I were asked to make one now I'm sure I wouldn't be able to do it all perfectly. 

At the start of the lesson Steve brought in a pop corn maker showing us how pop corn pops. He also brought in a mini train showing us how steam is made. This would be key for our lessons soon to come.

After he had shown us the demonstration on how to make a button. We were left to make our own. I decided to make a button in the shape of a bomb, in which when hovered over it would shake and when clicked on it would turn into a 'BANG' icon. I thought what I had made was very interesting and I'm sure if I was given more time I could have made an even better button that did a whole lot more things.

Christmas Adverts

Sainsburys 
CGI was the main technique used here, it was used very effectively. However I thought that except from the christmas assets used around the house and the last 20 seconds of the advert, the narrative didn't really have a lot to do with christmas. It also doesn't really relate to Sainsbury's in anyway at all. The stereotypes used in this advert was the women crying after seeing her house burnt down, the male could have cried to in these circumstances. The message I got from this advert is that, at christmas time, everyone will be kind to each other and try to help others while in need.  

Santa's workshop
Techniqucolour and replication is used a lot throughout the mini film. Stereotypes are also used in the film, for example the little girl was scared of spiders. I thought that the colours used in the film were very nice and no colour looked out of of place, it did give of a christmas vibe. The message I got from the film is that, christmas is meant to be a joyful and musical time of year. 

The night before christmas
Techniqucolour and replication is used again but has been imporved on since the last animation. They are a bit more crisp and make more sense than they did in the Santa's toyshop film. The stereotypical smallest child is left out from the others is used in this film. The colours again looked very nice together and gave off a cheerful vibe.

Santaclaus is coming
Flash animation is used in this mini film, it is used very well and doesn't look at all junky. The animator uses black to signify darkness, this adds to the eeriness of the film and makes it scarier than it would be lit up. This battle against the stereotype, where as it shows Santa as a monster and not as a human.

Christmas comes but only once a year
The film here battles again the stereotype, instead of the children having a hassle free christmas they are presented with a problem where all of their toys are broken. Further on in the film, we see that father christmas is not real and is only a person dressed up as him. The colour is good but it is not up to the standards of Techniqucolour. 

BBFC

What is the BBFC?
BBFC stands for 'British Board of Film Censors', and is a company that is not run by the government. It was founded in 1912 thats main purpose is to censor films in the United Kingdom.

What sort of things do they do?
When it comes to films, it is up to the BBFC to watch the films and censor it based on the rules that the BBFC has made. They can look at things like; discrimination, drugs, horror, language and nudity to name a few. Films are all graded by:

• 
  Suitable for all
• 
  Parental guidance
• 
  Cinema release suitable for 12 years and over
• 
  Video release suitable for 12 years and over
• 
  Suitable only for 15 years and over
• 
  Suitable only for adults
• All of these Classifications tell the audience what they are likely to see and not to see when watching the movie. In almost all of the classifications there is something that can slip through if used properly or not a lot for example, a 'U' rated film can get away with violence and threats, if it is very mild and if the problem is resolved very quickly, they also have to show that violence is bad and not the way to solve things.

Does the BBFC cover any other types of Media?

Yes it does, it covers TV programs as well as music videos they can also cover streaming services like, 'Netflix' or 'Amazon Prime'. They are graded in the same sort of way however there are some changes due to the platform and access to the type of Media.

Why annotating our scripts and producing storyboards is beneficial

When it came to the pre-production of our film we had to do many things to make sure that we were prepared to actually make it. This included making a shot list, going on a Reece, writing our script + annotating it and producing a storyboard. Out of all of these annotating a script and producing a storyboard seemed to be the two that people didn't really think were important. Here are some of the benefits of them...

Script Annotation
When we had finally finished writing our scripts we were set the task to annotate them. This allowed us to look at our work and add in any stage directions, shots and character tone around the text. When directing our film we can look back to the annotated script to see what we had in mind for that part of the film. If someone else was to direct our film then they could also look back at this to see what we had in mind when writing the script. We also have a lot of room around the script to write about the things we want during production. Being about to write around the script allows us to reference to certain parts in the film and show the director what we want at that protocolar moment.

Storyboard Production
Producing our own storyboard allows us to show people what we think the shots should look like. Certain shots can be hard to describe to someone so by drawing them for the person, it allows them to have a clearer look at your idea. Actors may also be able to look at the storyboard to give them an idea on what they should be doing.  

Dierctorial Styles

When it comes to directing films there are a wide range of different techniques that directors use to create their film. They all do very different things and all focus on a certain area in the film.

The Dictator

This way of directing is very get stuck in role, there main purpose is to make sure that the performance by the actors is at the quality the director wants. If the director takes this sort of role then the actors are more likely to not have a lot of say in what they can and cannot do on set. This may turn away the actors passion towards the project and their performance my be worse.

The Creative Artist

This way of directing is more about using what you have got, (in this instance the actors) to create a film that everyone is happy with. Idea can be thrown around but the final decision has to be made by the director. Using this strategy could mean that the actor could be more ardent on set and the performance could turn out better than before.

The Negotiator

This director is all about using improvised and past rehearsal work to his benefit they tend to use ideas from the production team and sometimes from the actors to give a more democratic style. Like the, 'Creative Artist' allows its own actors to add a bit of input into the film and allows them to be more flexible with their work.