Sainsburys
CGI was the main technique used here, it was used very effectively. However I thought that except from the christmas assets used around the house and the last 20 seconds of the advert, the narrative didn't really have a lot to do with christmas. It also doesn't really relate to Sainsbury's in anyway at all. The stereotypes used in this advert was the women crying after seeing her house burnt down, the male could have cried to in these circumstances. The message I got from this advert is that, at christmas time, everyone will be kind to each other and try to help others while in need.
Santa's workshop
Techniqucolour and replication is used a lot throughout the mini film. Stereotypes are also used in the film, for example the little girl was scared of spiders. I thought that the colours used in the film were very nice and no colour looked out of of place, it did give of a christmas vibe. The message I got from the film is that, christmas is meant to be a joyful and musical time of year.
The night before christmas
Techniqucolour and replication is used again but has been imporved on since the last animation. They are a bit more crisp and make more sense than they did in the Santa's toyshop film. The stereotypical smallest child is left out from the others is used in this film. The colours again looked very nice together and gave off a cheerful vibe.
Santaclaus is coming
Flash animation is used in this mini film, it is used very well and doesn't look at all junky. The animator uses black to signify darkness, this adds to the eeriness of the film and makes it scarier than it would be lit up. This battle against the stereotype, where as it shows Santa as a monster and not as a human.
Christmas comes but only once a year
The film here battles again the stereotype, instead of the children having a hassle free christmas they are presented with a problem where all of their toys are broken. Further on in the film, we see that father christmas is not real and is only a person dressed up as him. The colour is good but it is not up to the standards of Techniqucolour.
Monday, 14 December 2015
BBFC
What is the BBFC?
BBFC stands for 'British Board of Film Censors', and is a company that is not run by the government. It was founded in 1912 thats main purpose is to censor films in the United Kingdom.
What sort of things do they do?
When it comes to films, it is up to the BBFC to watch the films and censor it based on the rules that the BBFC has made. They can look at things like; discrimination, drugs, horror, language and nudity to name a few. Films are all graded by:
BBFC stands for 'British Board of Film Censors', and is a company that is not run by the government. It was founded in 1912 thats main purpose is to censor films in the United Kingdom.
What sort of things do they do?
When it comes to films, it is up to the BBFC to watch the films and censor it based on the rules that the BBFC has made. They can look at things like; discrimination, drugs, horror, language and nudity to name a few. Films are all graded by:
- Suitable for all
- Parental guidance
- Cinema release suitable for 12 years and over
- Video release suitable for 12 years and over
- Suitable only for 15 years and over
- Suitable only for adults
- All of these Classifications tell the audience what they are likely to see and not to see when watching the movie. In almost all of the classifications there is something that can slip through if used properly or not a lot for example, a 'U' rated film can get away with violence and threats, if it is very mild and if the problem is resolved very quickly, they also have to show that violence is bad and not the way to solve things.
Does the BBFC cover any other types of Media?
Yes it does, it covers TV programs as well as music videos they can also cover streaming services like, 'Netflix' or 'Amazon Prime'. They are graded in the same sort of way however there are some changes due to the platform and access to the type of Media.
Why annotating our scripts and producing storyboards is beneficial
When it came to the pre-production of our film we had to do many things to make sure that we were prepared to actually make it. This included making a shot list, going on a Reece, writing our script + annotating it and producing a storyboard. Out of all of these annotating a script and producing a storyboard seemed to be the two that people didn't really think were important. Here are some of the benefits of them...
Script Annotation
When we had finally finished writing our scripts we were set the task to annotate them. This allowed us to look at our work and add in any stage directions, shots and character tone around the text. When directing our film we can look back to the annotated script to see what we had in mind for that part of the film. If someone else was to direct our film then they could also look back at this to see what we had in mind when writing the script. We also have a lot of room around the script to write about the things we want during production. Being about to write around the script allows us to reference to certain parts in the film and show the director what we want at that protocolar moment.
Storyboard Production
Producing our own storyboard allows us to show people what we think the shots should look like. Certain shots can be hard to describe to someone so by drawing them for the person, it allows them to have a clearer look at your idea. Actors may also be able to look at the storyboard to give them an idea on what they should be doing.
Script Annotation
When we had finally finished writing our scripts we were set the task to annotate them. This allowed us to look at our work and add in any stage directions, shots and character tone around the text. When directing our film we can look back to the annotated script to see what we had in mind for that part of the film. If someone else was to direct our film then they could also look back at this to see what we had in mind when writing the script. We also have a lot of room around the script to write about the things we want during production. Being about to write around the script allows us to reference to certain parts in the film and show the director what we want at that protocolar moment.
Storyboard Production
Producing our own storyboard allows us to show people what we think the shots should look like. Certain shots can be hard to describe to someone so by drawing them for the person, it allows them to have a clearer look at your idea. Actors may also be able to look at the storyboard to give them an idea on what they should be doing.
Sunday, 13 December 2015
Dierctorial Styles
When it comes to directing films there are a wide range of different techniques that directors use to create their film. They all do very different things and all focus on a certain area in the film.
The Dictator
This way of directing is very get stuck in role, there main purpose is to make sure that the performance by the actors is at the quality the director wants. If the director takes this sort of role then the actors are more likely to not have a lot of say in what they can and cannot do on set. This may turn away the actors passion towards the project and their performance my be worse.
The Creative Artist
This way of directing is more about using what you have got, (in this instance the actors) to create a film that everyone is happy with. Idea can be thrown around but the final decision has to be made by the director. Using this strategy could mean that the actor could be more ardent on set and the performance could turn out better than before.
The Negotiator
This director is all about using improvised and past rehearsal work to his benefit they tend to use ideas from the production team and sometimes from the actors to give a more democratic style. Like the, 'Creative Artist' allows its own actors to add a bit of input into the film and allows them to be more flexible with their work.
Wednesday, 9 December 2015
ASA
The ASA cover a wide range of different advertisements but do not cover all. They cover such things as leaflets and brochures, cinema commercials and even Ads on CD's, DVD's and videos. All of the different types of advertisements covered can receive a complaint from the public that can be looked into at the ASA, they can decide if the advert will be taken off the platform. They also check all types of advertisements even if they have not been reported by a person from the public to make sure that they do not break any of the advertisement rules.
In 1961 commercial TV started being broadcasted as a result of this the industry decided to form the 'Committee of Advertising Practise' also known as CAP. One year later CAP established the ASA that's main purpose was to deal with the publics problems on advertisements.
Children Regulations:
When it comes to protecting children in advertisements the ASA take things very seriously. This is because children are very venerable when it comes to the types of content they can see.
There are many rules that adverts have to follow so that they can protect children some being, "Condoning or encouraging poor nutritional habits or an unhealthy lifestyles in children", "encouraging children to copy any practice that might be unsafe in anyway". "Collecting information from children that are under the age of 12 for marketing purposes without the consent of the child's parent or guardian" is another rule that an advertisement has to follow.
In 2012 the company 'Swizzels Matlow Ltd' had parts of their website amended and withdrawn due to what the website was advertising to its young age audience. The website had and area when the user could play a board type game where they could go to different sections and play games, watch video or look at photographs. It also included a section with "Scooby Doo" which included games and information on its products. Some of the issues with this are that, the website encouraged poor food habits while also using a character that is licensed to promote sweet that are aimed towards children. I feel like when it comes to children and bad eating habits, anything that encourages it should not be allowed to be in the public because it can effect them so badly
Where I found some of the information
Food and Drink Regulations:
The food and drink section of advertisement is also a part of advertising that the ASA take very seriously. With the rise in the amount of unhealthy people advertisement can be one of the reasons that people get led into the unhealthy lifestyle. The ASA set some rules in place to try and reduce this from happening to other people.
Some of the rules that advertisers have to stick to include; "using promotional offers in and irresponsible way", "encouraging excessive consumption of food or drink products" and "giving a misleading impression of the nutrition benefit of products".
In 2014 a TV advert for 'Benecol yogurt drink' was aired and their advert looked fine. However, the voice over in the advert said this, "Did you know two out of three adults have high cholesterol? Just like Linda here, until she discovered that … certain foods lower cholesterol. Like Benecol which is proven to lower cholesterol by up to ten per cent in just three weeks." two viewers decided to tackle this claim and were shocked to find out that the information said on the advert was misleading and did not tell the truth. The ASA also challenged whether the health claims were right, this got the same results. The advert was then taken down and future adverts have to ensure that they are not using misleading information. Misleading information is something that I have always hated with a passion when it comes to advertising, so may adverts do it and can get away with it due to the advert featuring really small text stating the truth. I feel like if an advert is not honest and you have to go out of your way to find the truth then that is not an advert that should be available to the public until it tells the whole truth.
Where I found some of the information
Media Profound influence on a 'mass audience'
Media has always had a big impact on what people think. Hyperaemic Needle theory is what this is called. If people are told something in media or shown something people are going to have a strong opinion if they broadcast there opinion people can be influenced by these things.
In 1961 commercial TV started being broadcasted as a result of this the industry decided to form the 'Committee of Advertising Practise' also known as CAP. One year later CAP established the ASA that's main purpose was to deal with the publics problems on advertisements.
Children Regulations:
When it comes to protecting children in advertisements the ASA take things very seriously. This is because children are very venerable when it comes to the types of content they can see.
There are many rules that adverts have to follow so that they can protect children some being, "Condoning or encouraging poor nutritional habits or an unhealthy lifestyles in children", "encouraging children to copy any practice that might be unsafe in anyway". "Collecting information from children that are under the age of 12 for marketing purposes without the consent of the child's parent or guardian" is another rule that an advertisement has to follow.
In 2012 the company 'Swizzels Matlow Ltd' had parts of their website amended and withdrawn due to what the website was advertising to its young age audience. The website had and area when the user could play a board type game where they could go to different sections and play games, watch video or look at photographs. It also included a section with "Scooby Doo" which included games and information on its products. Some of the issues with this are that, the website encouraged poor food habits while also using a character that is licensed to promote sweet that are aimed towards children. I feel like when it comes to children and bad eating habits, anything that encourages it should not be allowed to be in the public because it can effect them so badly
Where I found some of the information
Food and Drink Regulations:
The food and drink section of advertisement is also a part of advertising that the ASA take very seriously. With the rise in the amount of unhealthy people advertisement can be one of the reasons that people get led into the unhealthy lifestyle. The ASA set some rules in place to try and reduce this from happening to other people.
Some of the rules that advertisers have to stick to include; "using promotional offers in and irresponsible way", "encouraging excessive consumption of food or drink products" and "giving a misleading impression of the nutrition benefit of products".
In 2014 a TV advert for 'Benecol yogurt drink' was aired and their advert looked fine. However, the voice over in the advert said this, "Did you know two out of three adults have high cholesterol? Just like Linda here, until she discovered that … certain foods lower cholesterol. Like Benecol which is proven to lower cholesterol by up to ten per cent in just three weeks." two viewers decided to tackle this claim and were shocked to find out that the information said on the advert was misleading and did not tell the truth. The ASA also challenged whether the health claims were right, this got the same results. The advert was then taken down and future adverts have to ensure that they are not using misleading information. Misleading information is something that I have always hated with a passion when it comes to advertising, so may adverts do it and can get away with it due to the advert featuring really small text stating the truth. I feel like if an advert is not honest and you have to go out of your way to find the truth then that is not an advert that should be available to the public until it tells the whole truth.
Where I found some of the information
Media Profound influence on a 'mass audience'
Media has always had a big impact on what people think. Hyperaemic Needle theory is what this is called. If people are told something in media or shown something people are going to have a strong opinion if they broadcast there opinion people can be influenced by these things.
A few topics that the Media has influenced to a 'mass audience' can be:
- Relegion
- Space
- Award shows
Passive audiences, don't question messages
Active audiences, question messages
Tuesday, 8 December 2015
Evian Roller Babies Advert
My chosen advert is the, 'Evian Roller Babies Advert' this advert was made in 2009 and was made to promote 'Evian' water. Before this advert was released Evian did not have a lot of other advertisements to promote their product and with other water bottle bottle companies starting to promote their product Evian had to make their own to try and compete with the other companies. This advert could appear on TV, or on 'YouTube' or 'Vimeo' or it could be shown in Cinemas.
The adverts tone is quite comedic, it uses normal baby heads and places them on CGI baby bodies. Allowing them to create the illusion that the babies are actually rollerskating. This is used to show a point, at the start of the advert it says, "Let's observe the effect of Evian on your body" using the rollerskating babies it is showing the audience that if you drink the water you will fill more young and energetic. I think this is a very creative way of getting a point across to the audience because it has never been done before and it is something that the audience will never forget. This also fits well with their slogan, 'Live Young'.
I think the target audience for this advert is the young adult to adult sort of age. I think this because when you get older you tend to feel more tired and things that you wouldn't feel tired at, at a young age. This is exactly what this advert tells us it can resolve. Also it wouldn't make a lot of sense if it was targeted towards young children because they are at that stage in there life were they have the energy to do almost anything.
The colour used in the advert are quite nice on the eyes. When it is displaying text the colour around the text is a light baby pink colour. You can see the relation to the babies and the colour of the logo. This colour is a 'cool' colour and these tend to make the person looking at the colour feel peaceful and happy. The advert setting is outside where it is bright and sunny again this can make the audience feel relaxed and happy when watching the advert.
In the whole of the advert there is little text shown. The first being; "Let's observe the effect of Evian on your body", "Naturally pure an mineral-balanced water supports you body's youth" and finally the slogan at the end, "Live Young". All of text in the advert has something to do with the theme of the advert and does not look out of place. First of all it tells about the effects of the product, then it states why it what it does for your body is a good thing and then it tells us the slogan showing us why they showed and told the audience all of these things.
If i could change anything about this advert I would add a clip of a baby drinking the water, showing that he is using the product. I would also include the product more so that people who are watching this advert for the first time have a clear understanding of what the advertisement is trying to advertise.
The adverts tone is quite comedic, it uses normal baby heads and places them on CGI baby bodies. Allowing them to create the illusion that the babies are actually rollerskating. This is used to show a point, at the start of the advert it says, "Let's observe the effect of Evian on your body" using the rollerskating babies it is showing the audience that if you drink the water you will fill more young and energetic. I think this is a very creative way of getting a point across to the audience because it has never been done before and it is something that the audience will never forget. This also fits well with their slogan, 'Live Young'.
I think the target audience for this advert is the young adult to adult sort of age. I think this because when you get older you tend to feel more tired and things that you wouldn't feel tired at, at a young age. This is exactly what this advert tells us it can resolve. Also it wouldn't make a lot of sense if it was targeted towards young children because they are at that stage in there life were they have the energy to do almost anything.
The colour used in the advert are quite nice on the eyes. When it is displaying text the colour around the text is a light baby pink colour. You can see the relation to the babies and the colour of the logo. This colour is a 'cool' colour and these tend to make the person looking at the colour feel peaceful and happy. The advert setting is outside where it is bright and sunny again this can make the audience feel relaxed and happy when watching the advert.
In the whole of the advert there is little text shown. The first being; "Let's observe the effect of Evian on your body", "Naturally pure an mineral-balanced water supports you body's youth" and finally the slogan at the end, "Live Young". All of text in the advert has something to do with the theme of the advert and does not look out of place. First of all it tells about the effects of the product, then it states why it what it does for your body is a good thing and then it tells us the slogan showing us why they showed and told the audience all of these things.
If i could change anything about this advert I would add a clip of a baby drinking the water, showing that he is using the product. I would also include the product more so that people who are watching this advert for the first time have a clear understanding of what the advertisement is trying to advertise.
Monday, 7 December 2015
Mini Films Act Structure's
The three act structure in this short film goes as follows:
Act 1:
An introduction to the characters and the problem. How the characters got to the point they are at is unclear and is up to the audience to figure out/decide.
Act 2:
The problem happens and the main character has to try and find a solution. The problem may be too hard for the character and this adds tension.
Act 3:
The problem is resolved and the character is safe. However, the audience is still left on a cliff hanger and therefore left wondering what will happen next.
Treatment
Title - Corruption
Log line - The protagonist is a scientist that has discovered sustainable cold fusion and his job is to convince his girlfriend that they should ‘do good’. The girlfriend is the antagonist and believes that they should abuse the power they now hold.
Synopsis - The mini film is set in the future, however technology has not gone far. A scientist called Jerry has created a sustainable cold fusion generator that will allow sustainable power forever. However, Jerry and his girlfriend Frankie cannot agree on what to do with the new discovery - one character wants to give it to the government and ‘do good’, while the other wants to give the information to a private investor so that they can gain a big profit. Nonetheless, by giving it to the private investor, this could mean that the private investor could take the money for himself or could use it against the government.
Target audience - young adults +
Characters:
Jerry - He is a male that is aged around 25. The person who finds the cure (very smart, lots of ideas). The scientist knows what he wants to do with the cure and wants to help the government by giving them his information.
Frankie - She is a female that is aged a bit younger than the scientist (22-24). She has a different opinion than the other person and believes that they hold a mighty power and should sell it for a massive profit.
Jerry - The private investor is a male that is aged 35. He is quite a shady person and may make the audience feel uneasy when he is in the scene. He will be covered up, meaning that the audience will only be able to see half of the Investor’s face. He knows about how much power he could have with the information so he is determined to get his hands on it.
3-act structure:
The first act consists of Jerry telling Frankie about his newest discovery and we find out that Frankie wants to use this information to get more money. Jerry starts arguing with Frankie about what they should do with the new power source, however Frankie decides not to listen and calls her brother (Private Investigator) to find a client who wants the information. The two characters get to develop their personalities in this act.
The second act consists of Frankie giving Rick the information about the new power source. When Rick is about to leave the house, Jerry is not happy with what Frankie has done and starts arguing with Rick. Rick manages to leave the house.
Lastly, the final act is set just after the last act. It is set outside the house and we see Rick get into his car. Jerry is shouting after Rick telling him he has some misinformation. Rick does not listen and proceeds to drive off while Jerry heads to the mail box to deliver the letter he was writing in the last act. Jerry then admits to Frankie that it was all a test and that he is leaving her because of it.
Audio - what sound recording could you create to help define the world in which the film is set?
The sound of rain would represent the film quite nicely due to the mini film being very dim and dense due to all of the bad things that happen in the film.
Wednesday, 2 December 2015
What I have done to my board game
The most important part about making a product is making sure all of the brand guidelines are put in place and are stuck too through out the making of your product. My board game also has a certain set of rules it has to stick to these being, that the font for the box, board and cards has to be in, 'Product Stans Default'. It is a font I downloaded that is the same sort of font that the brand, 'Google' uses for its logo. I am using this font because it is a very nice looking font, that can appeal to my audience, while still looking readable and not too childish. The colours for my board game have to be, #097487, #E8D392, #EDC218, #E30E1F and #1A1021 the colours around the hex are not the actual colours but it gives you an idea of what they would look like on my game. I chose these colours because they fit very well together and also fit around the young adult theme that we have to stick too.
I think my board game will be very attractive to young adult audience because the colour scheme is very simple but also very stylish at the same time. The look of the board is very simple and very neat and does not look too childish or boring. All of the descriptions on my cards are very informative and are things that the audience can relate too. Overall I like what I have created and I think that it is something that ticks almost every box when it comes to the guidelines of the project itself.
Subscribe to:
Posts (Atom)