Two weeks ago we visited the museum to talk to the person in charge about what they wanted out of the leaflet and things that we should alter and include. He also provided us with some stats on who visits the museum and the amount of people of visit. All of this information was very interesting and good to know. It gave us all a good idea on who we wanted our flyers to appeal to and how to design our flyer. He told us that we had to use the logo that was already made for the museum and this put all of us in a weird position, the logo isn't particularly the most glamorous of logos and the colours use for it are quite bland and stale.
So we made our first draft with a very very rough idea on what our flyers were going to look like. The layout I went for was very rushed and I didn't really believe that it would ever been successful in the final product, it ended up have 10 pages in total. After making this and discussing with my peers I came to the conclusion that 10 pages was way to much. The amount of content that we could put in the flyer had to be quick and to the point and having 10 pages might turn people away from reading inside. Also there was no real sense of order throughout the flyer. Everything felt sort of dumped and things didn't really connect on the page.
After my first draft I knew that I had many areas of improvement and lots of helpful idea and advise from peers. I decided to completely redesign my flyer, turning down the 10 pages to just 6 and creating a colour scheme for the flyer. I decided to stick with a Black, White and Red colour scheme, this is because it fits well with the logo and its something that other flyers around Bath have not really included in their colour scheme. Red is also a colour that stands out very well when on top of black or white colours. The only problem that could arise is if a person that does not have very good vision tries to read the flyer. However this should not be a problem for the audience that I am aiming for.
So we made our first draft with a very very rough idea on what our flyers were going to look like. The layout I went for was very rushed and I didn't really believe that it would ever been successful in the final product, it ended up have 10 pages in total. After making this and discussing with my peers I came to the conclusion that 10 pages was way to much. The amount of content that we could put in the flyer had to be quick and to the point and having 10 pages might turn people away from reading inside. Also there was no real sense of order throughout the flyer. Everything felt sort of dumped and things didn't really connect on the page.
After my first draft I knew that I had many areas of improvement and lots of helpful idea and advise from peers. I decided to completely redesign my flyer, turning down the 10 pages to just 6 and creating a colour scheme for the flyer. I decided to stick with a Black, White and Red colour scheme, this is because it fits well with the logo and its something that other flyers around Bath have not really included in their colour scheme. Red is also a colour that stands out very well when on top of black or white colours. The only problem that could arise is if a person that does not have very good vision tries to read the flyer. However this should not be a problem for the audience that I am aiming for.
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